Great short video with John Jay of Wieden+Kennedy.
I really love when people put an emphasis on empathy in design. I believe that trait is so very valuable in what we do. Understanding the client, the users, the people we collaborate with, etc. can make a huge difference in coming up with a successful design solution.
Cool video. Loved the line about learning about our client's soul and then making that soul relevant to a greater number of people.
ReplyDeleteIt's such a unique quality about the work we do. We get to learn about people in an intimate yet professional way and try to capture their essence visually through design.
Will always count myself lucky.
Great new blog, Melissa. Keep it coming.